LA DESIGN STUDIO
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Where I'm From
Scholarship Foundation
The Where I’m From Scholarship Foundation supports college freshman attending Winston-Salem State University from the DC metropolitan area.
~Services
Brand Strategy
Brand Identity
Problem
The scholarship foundation is newly forming and recognized the need for having brand strategy first before logo and web design.
Solution
We’ve helped develop the foundation’s mission statement, brand values, brand archetype, sales journey, goals, and market research.
Result
~ 25+ page Brand Strategy Roadmap
~ 4-hour recorded strategy session
~ Brand Guidelines
Brand Strategy & Identity
AUDIENCE PERSONA | MOOD BOARD | COLOR PALETTE
"The brand strategy intensive has helped me do a complete 180 with my brand. Before, I didn't even consider half of the things we've worked through today."
-Danny Johnson, Where I'm From Scholarship Foundation