Where I'm From
Scholarship Foundation

The Where I’m From Scholarship Foundation supports college freshman attending Winston-Salem State University from the DC metropolitan area. 

~Services

Brand Strategy

Brand Identity

Problem

The scholarship foundation is newly forming and recognized the need for having brand strategy first before logo and web design.

Solution

We’ve helped develop the foundation’s mission statement, brand values, brand archetype, sales journey, goals, and market research.

Result

~ 25+ page Brand Strategy Roadmap

~ 4-hour recorded strategy session

~ Brand Guidelines

Brand Strategy & Identity

AUDIENCE PERSONA | MOOD BOARD | COLOR PALETTE

audience persona for where im from scholarship foundation
"The brand strategy intensive has helped me do a complete 180 with my brand. Before, I didn't even consider half of the things we've worked through today."
-Danny Johnson, Where I'm From Scholarship Foundation

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